I hate to go all "legal" but Vogue and Vogue Knitting most likely have an agreement whereby the latter may use the name "Vogue" in its title. Otherwise the name similarity probably infringes on the brand identity of the REAL Vogue. I have a strong feeling that Vogue gets a royalty of sorts from VogueKnitting, OR the knitting mag is published by a subsidiary of Vogue's corporation. Sorry for the legalese... interesting query though. I feel tempted to research it more...